When Lars Williams and Mark Emil Hermansen set off in creating Empirical in 2017, they were guided by a child-like curiosity about how the world works. This perspective blended with their knack for tinkering, exploration, and continual refinement. The result? A powerful blend that pushes Empirical to be focused on creating the best flavors possible.

This process is unequivocally difficult and frustrating sometimes… actually no. It’s difficult all the time. We’ve custom-built machinery, developed hybrid fermentation techniques, augmented low-temperature distillation, and traveled to source the highest-quality ingredients globally. All this because of our maniacal approach to complete our vision. We’ve told ourselves, we’ll worry about making it pretty later. For now, it’s about writing a playbook, that doesn’t exist, one distillation, one spirit, and one flavor at a time.

If it wasn’t clear, Empirical is a flavor company.